# Merald Ayson

> Merald Ayson is a Philippines-based operations leader, digital marketer, and strategic business integrator. He helps founders turn growth into structure through clear processes, AI-powered workflows, and teams that run without friction. He is the founder of Cybergenium (digital agency), Alaya Tours (curated travel), Wandering Emerald (slow-travel blog), and The Insurance Master (financial advisory).

Merald is an industrial engineer by training, based in Pampanga, Philippines, and works remotely with teams worldwide. As Operations Manager at Hit Your Mark, a US digital marketing agency, he scaled the client portfolio to 240+ active retainer clients, supported 4x headcount growth (10 to 40+ team members), and deployed AI automation and agentic workflows across departments. He previously worked in corporate development at Luenthai International Group and led a business unit at Sun Life of Canada (Philippines).

## Key facts

- Name: Merald Ayson
- Roles: Operations Leader, Digital Marketer, Strategic Business Integrator, Founder
- Location: Pampanga, Philippines (remote, working globally)
- Education: BS Industrial Engineering, Don Honorio Ventura State University (2018)
- Certifications: Lean Six Sigma Green Belt; Graduate Certificate in Data Science & Analytics
- Expertise: operations and process design, SOPs and knowledge management, AI automation and agentic workflows, digital marketing (SEO/AEO, SEM, PPC, social), web development, analytics and reporting, corporate development, people and culture
- Contact: hello@meraldayson.com

## Pages

- [Home and full profile](https://meraldayson.com/): About, expertise, experience, ventures, testimonials, and contact
- [Full profile in plain text](https://meraldayson.com/llms-full.txt): Complete career history and venture details for AI systems

## Ventures

- [Cybergenium](https://cybergenium.com/): Web development and digital marketing agency for SMEs, startups, and growing brands. Tagline: "Engineered for growth."
- [Alaya Tours](https://alayatours.com/): Curated small-group and private journeys across Asia, founded by Merald. Tagline: "Learn a little, live a little."
- [Wandering Emerald](https://wanderingemerald.com/): Merald's slow-travel blog of stories and practical guides. Tagline: "Wander deeper. Understand more."
- [The Insurance Master](https://insurancemaster.ph/): Needs-based life insurance and wealth planning for Filipino families and professionals.

## Profiles

- [LinkedIn](https://www.linkedin.com/in/meraldayson/)
- [Instagram](https://instagram.com/meraldayson)
- [Facebook](https://www.facebook.com/MeraldAyson)