# Merald Ayson: Full Profile

> Merald Ayson is a Philippines-based operations leader, digital marketer, and strategic business integrator, and the founder of Cybergenium, Alaya Tours, Wandering Emerald, and The Insurance Master. Official website: https://meraldayson.com/

Last updated: 2026-09-26

## Summary

Merald Ayson builds the systems that let businesses scale. Trained as an industrial engineer, he has spent his career designing the processes behind growing organizations, from a multinational manufacturing group to a fast-scaling US digital marketing agency. He works where operations, technology, and creativity meet, and describes himself as a multipotentialite.

He helps founders turn growth into structure: clear processes, AI-powered workflows, and teams that run without friction.

- Location: Pampanga, Philippines (remote, working globally)
- Email: hello@meraldayson.com
- Website: https://meraldayson.com/
- LinkedIn: https://www.linkedin.com/in/meraldayson/

## What he does

### Operations & Process Design
SOPs, knowledge systems, and operational infrastructure built to carry a company through rapid growth without the chaos. Lean Six Sigma Green Belt.

### AI Automation & Workflows
Agentic workflows and automations that remove manual bottlenecks, speed up delivery, and cut new-hire onboarding from months to days.

### Digital Marketing & Web
Full-stack websites, SEO and answer engine optimization (AEO), SEM, PPC, and social media, plus the analytics and reporting that make performance visible.

### Leadership & Strategy
A strategic partner to leadership: cross-functional projects, executive communications, M&A support, and people and culture programs.

## Experience

### Hit Your Mark (US-based digital marketing agency), Virginia, USA (Remote), 2021 to 2026

**Operations Manager, Sep 2024 to Sep 2026**
- Served as the CEO's strategic partner, owning operations end-to-end so leadership could focus fully on new business.
- Scaled the client portfolio to 240+ active retainer clients.
- Built the SOPs and operational infrastructure behind 4x headcount growth (10 to 40+ team members).
- Deployed AI automation and agentic workflows across departments, cutting new-hire ramp-up from months to days.
- Built the people and culture function from the ground up, including HR programs and employee engagement initiatives.
- Drove the strategy behind a major vendor agreement with a top US national home care company.

**Technical Operations Coordinator, Apr 2021 to Sep 2024**
- Streamlined workflows across web design, hosting, SEO, SEM, PPC, and SMM.
- Piloted the company's first AI implementations.
- Delivered 40+ full-stack websites for a global client base.
- Built the company's first analytics and reporting infrastructure.

### Sun Life of Canada (Philippines), Inc., Manila, Philippines, 2020 to 2025

**Business Unit Manager & Licensed Financial Advisor**
- Built and led a business unit and managed a multi-million client portfolio alongside full-time operations roles.
- Earned Sun Life's Macaulay Club distinction.

### Luenthai International Group, Clark, Philippines, 2018 to 2021

**Corporate Development Officer, Jan 2020 to Apr 2021**
- Advised the COO and President on business expansions, market entries, and M&A across strategic business units in the Philippines, Vietnam, Cambodia, Hong Kong, China, and the USA.
- Standardized group-wide financial and operational reporting.

**Business Support Officer, May 2018 to Dec 2019**
- Led digitalization initiatives and sustainability programs for Philippine business units.
- Promoted three times in two years, becoming the youngest and fastest-promoted officer in division history.

## Education and credentials

- Bachelor of Science in Industrial Engineering, Don Honorio Ventura State University, 2018
  - Best Thesis Award
  - National Representative, Philippine Institute of Industrial Engineers
  - President, Operations Research Society
  - Writer and Editor, The Industrialist
  - Academic Scholar
- Lean Six Sigma Green Belt
- Graduate Certificate in Data Science & Analytics

## Ventures

### Cybergenium (Founder)
- Website: https://cybergenium.com/
- Type: Web development and digital marketing agency
- Tagline: "Engineered for growth."
- Serves SMEs, startups, and growing brands, connecting web, SEO/AEO, content, and performance marketing into one growth system.

### Alaya Tours (Founder)
- Website: https://alayatours.com/
- Type: Curated travel company
- Tagline: "Learn a little, live a little."
- Small-group and private journeys across Asia: cultural trips, expeditions, retreats, and bespoke itineraries for travelers who want fewer stops and deeper stays.

### Wandering Emerald (Creator)
- Website: https://wanderingemerald.com/
- Type: Slow-travel blog
- Tagline: "Wander deeper. Understand more."
- Stories and practical guides that look closely at a place's history, its people, and its natural beauty.

### The Insurance Master (Founder)
- Website: https://insurancemaster.ph/
- Type: Financial advisory
- Tagline: "Helping Filipinos find the best life insurance."
- Needs-based insurance and wealth planning for Filipino families and professionals, from financial needs analysis to a policy in hand.

## Testimonials

- "His business management and development skills are top-notch, and he has been a valuable asset to my digital marketing agency." (Derek Archer, CEO)
- "The websites he creates are awesome every time. What I appreciate most is that he takes the lead and adds cool extras to make the project even better." (Jeanine McAuley, Author)
- "He helped me achieve my financial goals: saving, expense tracking, and even budgeting. He is a great director when it comes to finances." (Marielle Alfonso, Industrial Engineer)
- "With his untarnished reputation and established credibility, amplified by his burning passion for lifelong learning, Merald is indeed someone you can rely on." (Aries Mercado, LPT)

## Interests

Immersive travel, slow living, wildlife conservation, writing and content creation, and the UN Sustainable Development Goals.

## Contact

- Email: hello@meraldayson.com
- LinkedIn: https://www.linkedin.com/in/meraldayson/
- Instagram: https://instagram.com/meraldayson
- Facebook: https://www.facebook.com/MeraldAyson